I develop new consumer packaged goods products and bring them to market. I am an expert at overseas sourcing, price negotiation and bringing new products to market from the ground up to the shelf.
Product Manager/Developer...contact me at: ian.sandman@gmail.com
Using my diverse marketing and product development skills I have successfully launched 100's of products sold at major retailers like Walmart, Target, K-mart, Sears, Wal-greens, and many others.
To me it's all about helping my company sell more products and gain more market share while making a profit.
As the Director of Marketing I have created and managed advertising budgets, wrote press releases, developed PR lists, created and managed promotional events, managed all aspects of major trade shows and managed an art department responsible for packaging of all products as well as collateral material.
I have developed and managed many mainstream licenses including Spalding, Halex, MacGregor, Little League, T-ball USA, Mike Massey Billiards, Mitre Soccer and the NHL.
Core Competencies:
• Product Development
• Product Management
• Pricing and Margin Development
• Sourcing
• Packaging Development
• Price Negotiations
• Licensing
• Sales Presentations at Major Retailers
• Deadline Oriented
• P & L Expert
Achievements:
• Increased sales 75% from $10 million to $17.5 million for Outdoor Game product line due to
introducing creative product, competitive pricing and sourcing expertise
• Dramatically increased sales over 30% at Walmart due to product innovation and competitive pricing
• Developed one of the most successful items in company's product mix, Lasso Golf with over
175,000 pieces sold annually
Please contact me at (631) 704-7844 to discuss how I can help you develop new and exciting products and increase your bottom line.
